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WECID (What Else Could I Do)

If you’re involved in a competitive business pitch, in addition to a. knowing the customer very well. That is, how they think and feel, and from that understanding, to b. forming your key message(s) you want to customer to retain and/or act upon – there is an additional step. In my sales presentation consulting I strongly recommend my clients to repeatedly ask the following question right up to and after…

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