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Key Questions for understanding your prospect

In relation to last week’s post of WECID (What Else Could I Do) that my competitors won’t do to win a piece of business – below are numerous questions to ask and answer about a prospect, prior to pitching your product or service to them. From your answers to these questions you can form your key message(s) that you want the client to retain and/or act upon. If you’re leading…

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