The Winning Voice

Best in class communication techniques from Michael Kelly

Persuasion by depth of conviction

“People will be persuaded by the depth of your conviction, more than by the height of your logic; more by your enthusiasm, than by any proof you can offer.” This quote is attributed to David Peoples. In many instances I believe the quote rings true. I’d add the following thought to it.

If you don’t know your field of endeavour deeply – your conviction will not be deep.

The ‘how to apply’ for this post: Ask yourself and act on the following question. ‘What questions can’t I answer about your field of endeavour?’ For me, I need to ask myself questions like: ‘How can I help senior executives more quickly learn how to shift between their various interaction types and still be perceived as a beacon of hope.’

Once you pose the questions, seek out the answers to them. When you answer those questions, you’ll have a deeper knowledge and conviction about your field of endeavour.

(A caveat: In some environments, such at highly technical ones, proof might be equal to or greater than conviction. Optimally, you want to be deep in both conviction and proof).

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