CIOs – ‘What do you want?’

If you’re a CIO or senior IT person – picture this scenario . . .  One of your direct reports is presenting to a boardroom of senior, business stakeholders, with the aim of getting the stakeholders to sign-off on a $2.5 million dollar investment for a critical piece of software.

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BDMs – Pitch with AIDA

‘AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention: (awareness): attract the attention of the customer. I – interest: of the customer. D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – action: lead customers towards taking action…

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‘People ask for criticism . . .

‘People ask for criticism, but they only want praise’. Somerset Maugham When I work with clients, near the start of a workshop/directing a pitch session, I discuss how to give feedback, by relaying the above quote. After hearing it, many people nod in agreement. Then I share a quote from the Tao Te Ching: ‘When he (the master) makes a mistake, he realizes it. Having realized it, he admits it. Having admitted…

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If you have nothing to say – say nothing

“Verbal expression is the mirror of the mind. Clear thoughts become clear statements, whereas ambiguous ideas transform into vacant ramblings.  The trouble is that, in many cases, we lack very lucid thoughts. The world is complicated, and it takes a great deal of mental effort to understand even one facet of the whole. Until you experience an epiphany, it’s better to heed Mark Twain: “If you have nothing to say,…

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Trump v Clinton – body language & speech analysis

What type of leaders are Donald Trump and Hillary Clinton – based on their spoken messages, style, look and body language? Is there anything they need to do to win over voters? When voters make judgements on whom to vote for, they ask themselves questions such as: ‘Do I like the candidate?, Do I trust the candidate?, Can I emotionally identify with the candidate?, Does the candidate have integrity?, Does…

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Are you marinating in conventional wisdom?

“Thinking for yourself means finding yourself, finding your own reality. Here’s the other problem with Facebook and Twitter and even The New York Times.  When you expose yourself to those things, especially in the constant way that people do now—older people as well as younger people—you are continuously bombarding yourself with a stream of other people’s thoughts. You are marinating yourself in the conventional wisdom.

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