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BDMs – Pitch with AIDA

‘AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention: (awareness): attract the attention of the customer. I – interest: of the customer. D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – action: lead customers towards taking action…

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‘I consider everything I compose . . .

‘I consider everything I compose a gift.’ Keith Emerson. This week, the focus is on practical techniques to ‘compose’ your presentations. What if, like Emerson, you considered every presentation you composed, a gift for your audience? If you did, wouldn’t you put more care into the composition of the gift, so it was well received?

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